Pizza Hut Launches Cheeseburger Melt, Challenging Traditional Burgers

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Pizza Hut has rolled out a daring new menu item called the Cheeseburger Melt. It’s a creative twist on the classic burger, featuring beef, bacon, onions, cheddar, and mozzarella cheese all tucked between parmesan-crusted pizza crusts. This limited-time offer aims to challenge traditional burger joints and comes with a special dipping sauce. Available in select locations, this new item is part of the My Hut Box deal, which includes various other menu options starting at $6.99.

What’s in the Cheeseburger Melt?

Pizza Hut’s new Cheeseburger Melt is like a burger but with a pizza twist. They’ve packed beef, applewood-smoked bacon, onions, and two types of cheese—mozzarella and cheddar—between two crispy, parmesan-crusted pizza crusts. It also comes with a unique dipping sauce, which Pizza Hut claims is the best around.

Rachel Antalek, the chain’s chief innovation officer, boasted about the uniqueness of this new dish. “We challenge you to find a better burger and sauce experience,” she said in a news release. It seems Pizza Hut is really trying to shake things up against traditional burger places!

Pizza Hut’s Burger Campaign Strategy

To promote their new creation, Pizza Hut is not holding back. They’re sending out delivery drivers in red SUVs across Miami and Chicago—cities known for their burger giants like McDonald’s and Burger King. These SUVs are decked out with pictures of the Cheeseburger Melt and a catchy slogan: “Want a Better Burger?” Plus, they’ve added a scannable QR code that could win you a free Cheeseburger Melt.

Lindsay Morgan, Pizza Hut’s Chief Marketing Officer, expressed excitement about this new venture. “As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,” she stated. The company’s bold move into burger territory shows they’re ready to compete in new ways.

How to Get Your Hands on One

The Cheeseburger Melt is available for a limited time at participating Pizza Hut locations. It’s featured as part of the My Hut Box, which offers a choice between various Melts or a Personal Pan Pizza. Each box also includes a side—like fries or boneless wings—and a 20-ounce drink, all starting at $6.99.

If you’re interested in trying out this burger-pizza hybrid, you’ll want to check out Pizza Hut’s website to find a participating location near you. Remember, it’s only around for a short time, so catch it while you can!

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